User Experience – Patrizia Bertini

From T-shaped to π-shaped designer

The role of designers is changing and new approaches are needed to foster a mindset that can support them to become more impact-focused and a key strategic partner. How can DesignOps help driving Designers’ transformation to maximise results and influence?Design has gone a long way in the past 10 years thanks to the rise andContinueContinue reading “From T-shaped to π-shaped designer”

UX is strategy in action

The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action.A little bit of history: do you remember when…?For many yearsContinueContinue reading “UX is strategy in action”

UX Lessons from E.T.

As UX professionals, we tend to consider our users as our key focus: we engage in research activities, try to understand their explicit and implicit needs, imagine how would they behave, interact, and react to our services and designs.I could not think of any personification of the perfect UX professional, until today. It’s Elliot, doContinueContinue reading “UX Lessons from E.T.”