Writing & Talks · 2011–2016
Co-creation & participation
LEGO® SERIOUS PLAY®, the LegoViews interviewing method, focus groups and facilitation: methods for building shared understanding.

Responsible AI · Accessibility · Operations · Organisations · Co-creation · Society · Papers & books
Writing
- Feb 2016 · When NextGen UX and embodied cognition play seriously with Lego · LegoViews
- Jul 2015 · From bricks to innovation · Medium · also on LegoViews
- Jun 2015 · Combining co-creation with UX and CX: a cubed experience! · LegoViews
- May 2015 · Experiencing LEGO SERIOUS PLAY like a speed dating! · LegoViews
- Mar 2015 · Conversations, Experience Economy, UX, metaphors, & LSP · LegoViews
- Dec 2014 · Co-Creation: Designing With the User, For the User · uxbooth.com · also on LegoViews
- Nov 2014 · The LSP facilitator’s challenge · LegoViews
- Aug 2014 · Co-creating user experiences through users’ engagement and empowerment · LegoViews
Show earlier
- Jul 2014 · Innovate through conversations · LegoViews
- Jun 2014 · Co-creation: In search of the wrong answers · LegoViews
- Jun 2014 · The collective mind of Serious Play · LegoViews
- Jun 2014 · Participative creativity · LegoViews
- May 2014 · User requirements & Co-creation: an Agile approach · LegoViews
- May 2014 · CROWDSOURCING ≠ CO-CREATION · editorialiv.com
- May 2014 · Co-creation: the power of conversations / Part 4 · LegoViews
- May 2014 · Co-creation: the power of conversations / Part 3 · LegoViews
- May 2014 · Co-creation: the power of conversations / Part 2 · LegoViews
- May 2014 · Co-creation: the power of conversations / Part 1 · LegoViews
- Apr 2014 · LEGO Serious Play & Co-creation · LegoViews
- Apr 2014 · How can co-creation LEGO Serious Play, Privacy, UX & Data quality be connected? · LegoViews
- Oct 2013 · LSP Facilitator Training in Italy! · LegoViews
- Jul 2013 · Summer Readings · LegoViews
- Jun 2013 · Jamming with LEGO SERIOUS PLAY: the 5 variables of Workshop Design · LegoViews
- May 2013 · Mac Talk: La creativita’ seria dei LEGO · LegoViews
- Apr 2013 · The LEGO SERIOUS PLAY Facilitators’ meeting · LegoViews
- Mar 2013 · La creativita’ seria dei LEGO · blog.maketank.it
- Mar 2013 · LEGO SERIOUS PLAY and Architecture: The presentations · LegoViews
- Mar 2013 · Pictures From the LSP Conference in Ferrara · LegoViews
- Mar 2013 · 20–23 March 2013: the Programme and the Stand · LegoViews
- Mar 2013 · Unveiling Knowledge: pre-linguistic experiences and metaphors · LegoViews
- Feb 2013 · Building knowledge · LegoViews
- Feb 2013 · Situated identities: a safety net to serious play · LegoViews
- Feb 2013 · Harkness Table and LSP: Differences and similarities · LegoViews
- Jan 2013 · The LEGO-Penguin Game: choose your favourite one · LegoViews
- Jan 2013 · Connecting the Bricks · LegoViews
- Jan 2013 · Insights on the method: building models to explore ideas · LegoViews
- Dec 2012 · Architects’ challenge: Building ideas with LEGO bricks! · paesaggiourbano.net · also on LegoViews
- Dec 2012 · …Coming soon! · LegoViews
- Sep 2012 · The Unbearable Lightness of Ideas: LWs goes to University! · LegoViews
- Sep 2012 · LegoViews or Legoviews?
- Feb 2012 · T3 GAZETTE — Can I LEGOView you? · rasmussen-and-associates.com
- Dec 2011 · A Christmas Carol: LegoViews’ Ghost of an Idea
- Dec 2011 · LegoViews and Socrates’ Midwife
- Nov 2011 · Goodbye yellow brick road · LegoViews
- Co-Creation: Finding The Cubed Factor For Customer Experience (CX) · wiprodigital.com
Talks, videos & podcasts
- Nov 2016 · Inside the minds of others · SlideShare
- May 2016 · Cass Creativity seminar series: presentation recap · storify.com
- Mar 2016 · Using LEGO Serious Play to boost collective creativity & increase trust · SlideShare
- Feb 2016 · When NextGen UX and embodied cognition play seriously with Lego · LegoViews podcast
- 2016 · Using LEGO® SERIOUS PLAY® to boost collective creativity and increase trust · UX Copenhagen
- Oct 2015 · What Can Participative design do for you and what you can do for participative design? · SlideShare
- Jul 2015 · Lego Serious Play : Enhancing collaboration @AgileCymru15 · SlideShare
- Mar 2015 · MEX 2015: LEGO Serious Play and creative tools for experience design · Vimeo
Show earlier
- Mar 2015 · LEGO Serious Play: bringing creative collaboration in UX · SlideShare
- Jul 2014 · Co-creation & User Experience · SlideShare · Academia.edu
- Jun 2014 · LEGO SERIOUS PLAY: Imagination & Creativity for the Business · SlideShare · Academia.edu
- Apr 2013 · LegoViews: a LEGO® SERIOUS PLAY™ based interviewing technique. · SlideShare
- Mar 2013 · March 20/23 2013 · LegoViews
- Jan 2013 · 4 days to explore Heritage with LEGO · LegoViews
- Jan 2013 · LEGO: scoprire e costruire il sapere · SlideShare
- 2013 · LegoViews: from LEGO® SERIOUS PLAY® to a model-based interviewing technique · Billund
- 2013 · LegoViews workshop, University of Ferrara · YouTube
- 2013 · Jammers in Bologna, Global Service Jam 2013 · YouTube
- 2013 · LEGO & Architecture · YouTube
- 2013 · Interviste basate sul metodo LSP · YouTube
- 2013 · Workshop LEGO® SERIOUS PLAY® e didattica · YouTube
- 2013 · I workshop basati sul metodo LEGO® SERIOUS PLAY® · YouTube
- 2013 · Il metodo LEGO® SERIOUS PLAY® · YouTube
- Dec 2012 · When Architects-to-be play with LEGO… · LegoViews
- 2011 · The power of focus groups: unveiling meanings · IFIP/PrimeLife Summer School, Trento
- LEGO® SERIOUS PLAY®: imagination and creativity for the business
- Co-creation & UX
- LSP interview: Patrizia Bertini explains the method · B4bricks
Papers & books
- Dec 2016 · Serious Work: How to Facilitate Meetings & Workshops Using the Lego Serious Play method · amazon.com
- Jan 2015 · Il metodo Lego® Serious Play® per il business (Italian Edition) [Scientific Review of the Italian translation] · amazon.co.uk
- May 2013 · Bricks 4 Building – Co-housing e facilitazione · with Carlo Bughi · B4Bricks
- 2013 · B4: Before | Bricks for · carlobughi.com · Academia.edu
- Co-creation: designing with the user, for the user
- B4: Before | Bricks for
Quoted & mentioned
- May 2015 · Patrizia Bertini Shows LEGO SERIOUS PLAY and Creative Tools for Experience Design · SeriousPlayPro
- Jun 2014 · Lego – building concepts not models! · specialdesignstudio.co.uk
- Jun 2014 · Experiencing LEGO Serious Play: the point of view of a participant · LegoViews
- Jun 2014 · Local Lego answers creative industry challenges · MEX
- Apr 2013 · T3 GAZETTE — Robert Rasmussen on the LSP meeting in Billund · Rasmussen Consulting newsletter
- Feb 2012 · The Author – LegoViews
- Dec 2011 · T3 GAZETTE — “Occupy Wall Street” with LSP! · Rasmussen Consulting newsletter
Planning a workshop or co-creation session?
LEGO® SERIOUS PLAY®, LegoViews and facilitation for strategy and research.
© 2026 Patrizia Bertini · London
You must be logged in to post a comment.