The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action.A little bit of history: do you remember when…?For many yearsContinueContinue reading “UX is strategy in action”
Tag Archives: UX
UX Lessons from E.T.
As UX professionals, we tend to consider our users as our key focus: we engage in research activities, try to understand their explicit and implicit needs, imagine how would they behave, interact, and react to our services and designs.I could not think of any personification of the perfect UX professional, until today. It’s Elliot, doContinueContinue reading “UX Lessons from E.T.”
Patrizia Bertini 