IDC predicts that 2016 will be shaped by digital transformation, with availability, capabilities and business needs being the biggest related issues IT leadership will face. With this announcement comes a flurry of buzz: from the media, articles about the latest platforms, apps, software and other tools that will lead digital transformation; from companies, vague referencesContinue reading “Why digital transformation has nothing to do with ‘digital’”
Author Archives: Pat
UX is strategy in action
The UX practices and mindsets are evolving. It’s becoming clear that UX is not just about user validation, pixels, or wireframes. That’s the old paradigm. UX is much more. UX permeates the whole design process and the overall underlying strategy. Because UX is strategy in action. A little bit of history: do you remember when…? ForContinue reading “UX is strategy in action”
UX Lessons from E.T.
As UX professionals, we tend to consider our users as our key focus: we engage in research activities, try to understand their explicit and implicit needs, imagine how would they behave, interact, and react to our services and designs. I could not think of any personification of the perfect UX professional, until today. It’s Elliot,Continue reading “UX Lessons from E.T.”
From bricks to innovation
Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children’s creativity and imagination, becomes a tool to enhance understanding and explore opportunities in business. There is an increasing interests in anything that is LEGO: from the business case ofContinue reading “From bricks to innovation”
Patrizia Bertini 